AI Engineering + Digital Technology Partner // Engagement Proposal
ASRV+ CMG
CMG embeds directly with the ASRV team as a fractional AI engineering and digital technology partner, from AI-powered tooling, marketing tech stack, and storefront optimization.
ASRV × CMG
Engagement Overview
Situation Appraisal
ASRV's Position
ASRV has built one of the most loyal communities in performance apparel, with a direct-to-consumer business, a highly engaged fitness-first audience, and a brand identity that authentically connects with athletes and training culture. The storefront performs, the product quality is proven, and the community is real. The foundation is solid.
The Opportunity
As ASRV scales, the next level of growth requires infrastructure that most DTC brands don't have: AI-powered internal tooling, engineering-led CRO, CLI and API development for internal ops, and a tech stack that compounds over time. The gap isn't in brand or product — it's in the systems and technology layer that turns a great brand into a scalable business.
The Solution
CMG embeds directly with the ASRV team as a fractional engineering partner, not an external vendor. Working alongside the ASRV team, CMG provides AI engineering, internal workflow tooling, CLI and API development, and ongoing CRO across the storefront. CMG integrates into the ASRV cadence from day one and compounds with the engagement as systems are built and optimized.
Strategic Objectives
Technology Advisory & Tech Stack Strategy
A complete audit of ASRV's full technology stack delivered within the first 2-3 weeks: tools, subscriptions, integrations, and spend. CMG identifies cost savings opportunities, consolidation wins, and gaps — then provides an ongoing advisory layer for all technology decisions, vendor evaluations, and stack evolution as the business scales.
Embedded AI Engineering
A fully embedded AI engineering support office inside the ASRV organization. Custom model integrations, agentic workflows, AI-assisted development pipelines, and ongoing technical collaboration from within the org. CMG provides the engineering depth that makes AI a competitive advantage, not just a feature.
CRO & Digital Technology
Storefront CRO across collection pages, PDPs, and checkout. Shopify platform engineering, integrations, and tech-stack stewardship. A/B testing cycles tied to every drop and campaign. CMG owns the technical layer of the storefront and runs systematic conversion optimization on a continuous sprint cadence.
Back Office Workflow Tooling
Internal tools that eliminate manual work from creative production, campaign management, and operational workflows. Built to save time at scale: from asset handoff to product drop coordination. CMG maps the current workflow, identifies the highest-leverage automation points, and ships the tools.
AI Training & Integration
Hands-on AI training for the ASRV team: tool use, prompt engineering, and workflow integration across Claude, custom GPTs, and CMG-built agentic systems. Every team member walks away using AI as a daily leverage multiplier. CMG also builds and deploys the custom AI integrations that power ASRV's internal tooling.
Deliverables
CMG embeds with the ASRV team as a fractional engineering partner, from AI integration and internal tooling through storefront optimization.
Engineering & Tooling
AI & Growth
Project Management
Exclusions
Paid media management (Meta, TikTok, Google, and other paid channels). CRM campaign management (email and SMS execution, list management, and lifecycle campaigns). Marketing services (brand strategy, creative direction, content production, and social media management).
Engagement Timeline
| Phase | Key Deliverables |
|---|---|
Sprint 1 Weeks 1–2 |
|
Sprint 2 Weeks 2–3 |
|
Sprint 3 Weeks 4–6 |
|
Sprint 4 Weeks 6–8 |
|
Sprint 5+ Ongoing |
|
Investment
Monthly Retainer
$15,000
/month
Month-to-month with 30-day written notice. Paid in advance on the effective date of each month.
Secure checkout via Stripe · MSA & onboarding materials follow within 24 hours
Projects mutually agreed upon outside of the retainer will be quoted and billed on a per-project basis.
Ready to build ASRV's next chapter.
AI engineering, workflow tooling, CRO, and storefront optimization. One embedded team aligned on ASRV's growth.
Prepared by Bryant Knight · [email protected]
Confidential · Collective Media Group © 2026
Sent via email following checkout
Master Services Agreement
THIS AGREEMENT (the “Agreement”), is entered into on , 2026 by and between COLLECTIVE MEDIA GROUP, LLC (“The Company”), with a mailing address of , and ASRV (“Client”), whose address is: (collectively, the “Parties”).
The Client and The Company agree as follows:
1. Scope; Services of Contractor
The Company agrees to perform the services set forth in the AI Engineering and Fractional Engineering Monthly Retainer Engagement, described in the Engagement Deliverables included in this proposal.
2. Client Requirements
Client agrees to provide the following items to begin the working relationship:
A. Completed onboarding documents and associated files
B. Full billing and invoice information
C. Client Engagement. Extended lack of engagement by Client may result in suspension of services at The Company's discretion until engagement resumes. Payment obligations continue during any suspension period.
3. Compensation and Payment
A. Compensation. As full and complete consideration for The Company's services hereunder, Client shall make the payments to The Company as described in the payment schedule included in this agreement.
B. Term. This Agreement will take effect from the date specified at the outset and will continue on a month-to-month basis unless terminated by either The Company or the Client in accordance with this Agreement, or unless otherwise mutually agreed upon in writing by both parties.
C. Payment Schedule. Client agrees that all monthly fees under this Agreement are due and payable in advance. The monthly retainer of $15,000 is due on the effective date of each calendar month (the same day corresponding to the Agreement's Effective Date). Fees are non-prorated and non-refundable once the applicable service period has commenced. This Agreement is month-to-month with no minimum term commitment.
D. Termination. Should the Client wish to conclude the Services, a formal written notice of at least thirty (30) days is required. The Client can opt to communicate their decision through either traditional mail or email. Upon electing to end this agreement, any outstanding payments owed to The Company will become payable instantly. The Company maintains a strict no-refund policy for services rendered under this agreement.
4. Ownership of Materials
A. The Company agrees that all Work Product will be the sole and exclusive property of Client. All elements in the Work Product that are protected by copyright are “works made for hire” for which Client is the “author” (as such first quoted term is defined by and such second quoted term given meaning by the United States Copyright Act of 1976, as amended). Client will exclusively own the copyright in all such works upon their creation.
B. To the extent that any aspect of such Work Product is found as a matter of law not to be a “work made for hire” as contemplated above, and except for the Company's intellectual property rights in the Background Technology (as defined below), the Company hereby irrevocably and unconditionally assigns to Client all right, title, and interest worldwide in and to the Work Product and all intellectual property rights thereto.
C. For the avoidance of doubt, any intellectual property developed, acquired, or otherwise obtained by the Company prior to this Agreement, or licensed or obtained by the Company from third parties (collectively, “Background Technology”), shall not be considered Work Product hereunder and shall remain the exclusive property of the Company.
D. For clarity, Collective Media Group, LLC retains all rights to its proprietary methodologies, frameworks, templates, processes, systems, and know-how used or developed independently of Client's confidential information in connection with the Services, whether or not incorporated into the Work Product.
5. Proprietary Information and Use of Materials
A. Except as provided elsewhere in this Agreement, all information disclosed by one Party to the other Party shall be deemed to be confidential and proprietary (“Proprietary Information”). Such Proprietary Information includes, without limitation, information regarding marketing, sales programs, sales volume, sales conversion rates, sales methods and processes, products, services, vendors, customer lists, operating procedures, pricing policies, strategic plans, intellectual property, information about a Party's employees and other confidential or Proprietary Information belonging to or related to a Party's affairs. The Parties, their employees, subsidiaries, affiliates, agents, and assigns agree to hold all Proprietary Information in strict confidence and with not less than the same degree of care that they provide for their own confidential and proprietary information.
B. Nothing in this Agreement shall prohibit or limit the receiving Party's use of information that can be demonstrated as: (a) previously known to the receiving Party, (b) independently developed by the receiving Party, (c) acquired from a third party not under similar non-disclosure obligations to the disclosing Party, or (d) acquired through the public domain through no breach by the receiving Party of this Agreement.
C. Portfolio Release. Client agrees that The Company has the right to use materials created pursuant to this Agreement for The Company's portfolio, samples, and self-promotion including advertising for The Company's business. In the event Client wishes to exclude specific materials from the release under this paragraph, or to limit the time period of such release, The Company and Client may agree in writing to such limitation.
D. Remedies. The Parties acknowledge that the Proprietary Information exchanged is valuable and unique and that disclosure in breach of this Agreement will result in irreparable injury to the adversely affected Party, for which monetary damages, on their own, would be inadequate. Accordingly, the Parties agree the adversely affected Party shall have the right to seek an immediate injunction enjoining any such breach or threatened breach of the Agreement.
6. Additional Services
Any services requested by Client that fall outside the scope of this Agreement shall be considered additional services (“Additional Services”). Fees for Additional Services will be based on the nature of the work, required expertise, and applicable resource level. Client will be notified of the applicable rates and scope for any Additional Services and must approve such services in writing (email is sufficient) prior to commencement. Unless otherwise agreed in writing, Additional Services will be billed separately from the monthly fee.
7. Limitation of Liability
The Company shall not be liable for any incidental, consequential, indirect or special damages, or for any loss of profits or business interruptions caused or alleged to have been caused by the performance or nonperformance of the Services. Client agrees that, in the event The Company is determined to be liable for any such loss, Client's sole remedy against The Company is limited to a refund of payments made by Client for said Services, less expenses paid to subcontractors or to third parties. The Company is not responsible for errors which result from faulty or incomplete information supplied to The Company by Client.
8. Handling of Disputes
The Parties agree that any dispute arising out of or relating to this Agreement, including any claim by Client for return of amounts paid to The Company, shall be governed by applicable State and Federal laws. In the event Client initiates a chargeback, payment reversal, or cancellation of authorized payments after any legally permitted cancellation period, this Agreement may be immediately terminated at The Company's discretion. Client acknowledges and agrees that it remains responsible for payment of all services performed by The Company up to the effective date of such chargeback or cancellation. Payment of all outstanding amounts shall be due within thirty (30) days of delivery of itemization. Failure to remit payment when due may result in The Company pursuing all remedies available at law or in equity.
9. No Guarantee
The Company does not warrant or guarantee any specific level of performance or results. Examples of results obtained for other clients of The Company may be used as a marketing tool and shown to Client for demonstrative purposes only and should not be construed by Client as indicating any promised results or level of results.
10. Entire Agreement
This Agreement is the final, complete and exclusive Agreement of the Parties. No modification of or amendment to this Agreement shall be effective unless in writing and signed by each of the Parties.
11. Severability
If any provision of this Agreement shall be held to be illegal, invalid or unenforceable, such provision shall be fully severable, and this Agreement shall be construed and enforced as if such illegal, invalid or unenforceable provision had never comprised a part of this Agreement, the remaining provisions of this Agreement shall remain in full force and effect.
12. Interpretation and Enforcement
The parties understand and agree that the construction and interpretation of this Agreement is governed by the laws of the State of California and the United States of America. In the event that either party must initiate legal action to enforce this Agreement, the Parties agree that the proper venue for such action shall be the courts of the State of California and the United States of America.
By their signatures below, the parties hereby understand and agree to all terms and conditions of this Agreement.
Client
Name
Title
Signature
Date
ASRV
The Company
Name
Title
Signature
Date
Collective Media Group, LLC
Confidential · Collective Media Group, LLC © 2026 · A fully executed copy of this agreement will be sent via email within 24 hours of checkout.