Shopify CRO + AI Engineering // Two-Month Engagement
Blanco Golf+ CMG
A focused six-week engagement: audit the Shopify storefront and tech stack, implement the highest-leverage CRO improvements, clean up the app stack, and wire in AI engineering where it creates durable leverage.
Blanco Golf × CMG
Engagement Overview
A six-week Shopify CRO and AI engineering engagement for Blanco Golf. Weeks one through three are audit: we review the storefront, the full app stack, costs and savings opportunities, and AEO/SEO visibility. Weeks three through six are build: CRO improvements implemented on Shopify, the app stack cleaned up, and Claude Code configured and handed to the team with training for site updates, reporting, and routine tasks. Fixed scope, includes strategy, implementation, and AI Playbooks, documented at handoff.
Eight Deliverables
What We Build
Shopify Platform Workshop
A focused 1.5 hour session to map the current Shopify setup, tech stack, and business goals. We align on priorities, surface quick wins, and lock in the work order for the 6 weeks ahead.
CRO Audit
A full conversion rate optimization audit of the Shopify storefront: homepage, collection pages, PDPs, cart, and checkout. Heatmap review, session recordings, funnel drop-off analysis, and a prioritized list of revenue-per-visitor opportunities.
Apps Audit
Every installed Shopify app reviewed: what it does, what it costs, whether there is overlap, and whether it is earning its place. We document the full stack and flag everything worth replacing, cutting, or consolidating.
Cost and Savings Opportunity
A line-by-line breakdown of monthly app spend against actual usage and business value. We identify where you are paying for redundancy, where native Shopify features replace a paid app, and what the annual savings look like.
AEO and SEO Optimization
Answer Engine Optimization alongside traditional SEO: how Blanco Golf appears in Google, ChatGPT, Perplexity, and AI-generated search results. We audit structured data, on-page signals, product schema, and the content gaps that keep the brand out of AI-generated answers.
CRO Implementation
We build the changes. Collection and PDP improvements, above-the-fold optimizations, trust signals, mobile UX fixes, and checkout flow work, prioritized by the audit findings. Every change documented and QA'd before delivery.
App Clean-Up
Execute the app stack decisions: remove redundant apps, implement replacements, reduce monthly SaaS cost, and tighten the tech stack. Every removal documented so nothing breaks quietly.
AI Engineering Enabled with Claude Code
Claude Code configured and integrated into your Shopify workflow. Includes hands-on training for site updates, reporting, and routine tasks so your team can make changes, pull insights, and handle ongoing work without a developer on every ticket.
Six Weeks
Engagement Timeline
Phase 1
Audit + Strategy + Framework
- Shopify Platform Workshop: priorities, goals, custom portal review
- CRO Audit: full storefront and funnel analysis
- Apps Audit: full stack review with cost mapping
- Cost and Savings Opportunity: savings report delivered
- AEO/SEO Optimization: AI and search visibility gaps identified
Phase 2
Build
- CRO Implementation: audit findings built and QA'd
- App clean-up: redundant apps removed, replacements in
- AI Engineering with Claude Code configured
- Claude Code training: site updates, reports, routine tasks
- Final delivery: full handoff documentation and review call
Handoff at the close of Week 6
Everything built is documented and delivered to your team. A final review call walks through every change, the rationale behind it, and how to maintain it going forward. No dependency on CMG after delivery.
Full Scope
Everything Included
Investment
Pricing
Six-Week Engagement
- Fixed scope, no open-ended billing
- Eight defined deliverables
- Everything documented for your team
- Paid upfront, no retainer
- Handoff call at close of Week 6
Not a growth marketing engagement
This engagement is about building a foundation: CRO, tech stack, and AI engineering. Growth marketing belongs after the storefront is performing and the tech stack is clean.
Works alongside your wholesale portal
The custom wholesale portal you built stays as-is. This engagement focuses on the customer-facing Shopify storefront and the underlying tech stack, not the wholesale infrastructure.
The app audit pays for itself
Most Shopify stores carry $500 to $2,000 per month in app spend they do not need. The cost and savings opportunity report will identify exactly where you are over-spending and what the clean stack looks like.
Ready to start
Build the foundation.
Six weeks. Eight deliverables. A Shopify storefront that converts, an app stack that does not overpay, and AI engineering built in where it earns its place.
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