DVS+ CMG
A growth-first partnership. Deep dive into the brand, the channels, and the customer first. Then a growth strategy built around what we find.
Engagement Overview
DVS has the paid media investment, the brand equity, and the footwear heritage. What's missing is a system that connects them. CMG starts with a deep dive across seven areas: media spend, marketing emails, CRM flows, website CRO, inventory positioning, the complete tech stack, and business strategy. At Day 30, CMG comes back with recommendations for Month 2 implementation, built from the strategy and the deep dive findings. Those recommendations set the services and capabilities CMG delivers from that point forward. Month-to-month, with 30 days' notice to cancel or adjust.
Phase 1 · Days 1–30
The deep dive
Seven areas audited in the first 30 days. Every finding feeds the Month 2 recommendations.
Media Spend
Google and Meta account structure, spend allocation, ROAS by campaign, creative performance, and where budget is being wasted.
Marketing Emails
Campaign and flow performance, list health, deliverability, segmentation, and revenue per send.
CRM Flows
Lifecycle automations: welcome, abandonment, post-purchase, win-back. What exists, what fires, and what converts.
Website CRO
Homepage, collection, PDP, cart, and checkout funnel. Drop-off analysis and revenue-per-visitor opportunities.
Inventory Positioning
Sell-through by SKU and category, stock depth against demand, markdown exposure, and what to push, hold, or clear.
Complete Tech Stack
Every app, integration, and subscription on Shopify. What it costs, what it does, what overlaps, and what can go.
Business Strategy
Positioning, channel mix, wholesale and DTC balance, and the growth levers that matter most for DVS inside BBC.
Month 2 Recommendations
Delivered at Day 30. A prioritized implementation plan for Month 2, built from the strategy and the deep dive findings. This sets the working scope.
How the engagement runs
From audit to a compounding growth system.
Discovery Kick-Off and Access
Week 1Align on business objectives, KPIs, customer profile, channel history, and 90-day priorities. Confirm access to ad accounts, Shopify, Klaviyo, and creative assets. Gap list locked in by end of Week 1.
Business Deep Dive
Days 1–30Seven areas audited in parallel: media spend, marketing emails, CRM flows, website CRO, inventory positioning, the complete tech stack, and business strategy. ROAS by campaign, flow performance, funnel drop-off, sell-through, app overlap, and the growth levers that matter most.
Month 2 Implementation Recommendations
Day 30CMG comes back with prioritized recommendations for Month 2 implementation, built from the strategy and the deep dive findings. This sets the services and capabilities CMG delivers from Month 2, confirmed with DVS before activation begins.
Growth Activation
Month 2Paid media campaigns restructured and relaunched. Klaviyo lifecycle built and QA'd. First CRO sprint on the storefront. TikTok activation scoped and planned if recommended in Phase 1.
Ongoing Optimization and Scale
Month 2+Weekly KPI meetings, monthly deep dives, and quarterly roadmap reviews. CRO, lifecycle, paid, and creative running on a compounding cadence. Every channel feeding the next.
Real-Time Slack Support
A dedicated Slack channel with your CMG operator and execution team, live from day one.
Partnership Model
Aligned on revenue. Not billable hours.
A $12,000/month retainer. Month-to-month, 30-day cancellation notice.
Monthly Retainer
$12,000
/month
Month-to-month. Paid in advance on the effective date of each month. 30 days' written notice to cancel or adjust scope.
How Scope Is Set
The first 30 days deliver the full business and channel audit. The strategic recommendations from that audit set the services and capabilities CMG delivers from Month 2 forward. Scope is confirmed together before activation begins, and can be adjusted month to month with 30 days' notice.
Deep Dive
Media spend, marketing emails, CRM flows, website CRO, inventory, tech stack, and business strategy audited.
Month 2 Recommendations
Implementation recommendations delivered, built from the deep dive. Scope for Month 2 confirmed with DVS.
Delivery
The confirmed program runs month to month. Adjust, expand, or wind down with 30 days' notice.
Not Included in Scope
The following are outside the retainer and not performed by CMG. Quotable as separate scoped projects on request.
Software Subscription Fees
Shopify, Klaviyo, and other SaaS subscriptions billed directly to DVS.
Ad Spend
Media budget paid directly by DVS through its own ad accounts.
Social Media Management
Day-to-day organic social posting, community management, and content calendar.
Branding Overhaul
Logo, identity systems, brand guidelines, or full rebrand work.
Photo and Video Production
Production days, talent, locations, and post-production.
Product Development
Design, sourcing, manufacturing, and product release planning.
Scope Clarification
CMG provides strategic leadership, eCommerce operation, advisory services, and operational guidance. Unless otherwise expressly agreed in writing, CMG does not act as an employee, officer, or manager of DVS or BBC. Execution may be performed by DVS's internal team and approved third-party vendors, with CMG providing oversight, coordination, and direction as appropriate.
One partnership. Audit, strategy, and execution as one system.
DVS has strong media investment and deep brand equity in a defined community. The opportunity is converting that investment into a compounding system: stronger ROAS, a CRM that earns the second purchase, and a channel mix that reflects where the audience actually is.
Start the partnership
Month-to-month, 30-day cancellation notice. The first 30 days deliver the audit; what CMG delivers after that is set by what we find.
$12,000/mo
Month-to-month · 30-day notice
Secure checkout via Stripe · MSA and onboarding materials follow within 24 hours of checkout
Frequently Asked Questions
What does Phase 1 deliver?
Phase 1 is a deep dive across seven areas: media spend, marketing emails, CRM flows, website CRO, inventory positioning, the complete tech stack, and business strategy. At Day 30, CMG comes back with prioritized recommendations for Month 2 implementation, built from the strategy and the deep dive findings. Those recommendations set the scope for everything that follows.
Is ad spend included in the retainer?
No. Media spend is paid directly by DVS through its own ad accounts. Shopify, Klaviyo, and other SaaS subscriptions are also client-paid. CMG manages the accounts and strategy; the media budget flows directly through DVS.
What is the commitment?
Month-to-month with 30 days' written notice to cancel or adjust scope. There is no minimum term. The first 30 days deliver the audit and strategic recommendations; the services and capabilities CMG provides after that are set by what the audit finds and confirmed with DVS before activation begins.
How is the scope after the audit determined?
The Day 30 recommendations deck lays out what CMG proposes to run: which channels, which builds, and in what order. DVS and CMG confirm that scope together, and it becomes the working program from Month 2. Because the engagement is month to month, scope can be expanded or reduced at any point with 30 days' notice.
What does CMG own in the engagement?
CMG owns strategic leadership, paid media management, Klaviyo email + SMS lifecycle, Shopify management, website CRO, and the AI Customer Intelligence layer. Execution is performed by CMG and coordinated with DVS's internal team where applicable.
Can CMG provide leadership while the BBC team rebuilds?
Yes. CMG is structured to serve as the strategic and operational lead during team transitions. Paid media, lifecycle, Shopify management, and creative oversight are all owned and run by CMG. No dependency on in-house marketing headcount.
What platforms does CMG work with?
Shopify is the core commerce platform. Paid media runs on Google, Meta, and TikTok (pending Phase 1 recommendation). Lifecycle is Klaviyo email + SMS. Cusrich.AI sits underneath for identity matching, segmentation, and orchestration.
When is the retainer billed?
The monthly retainer is paid in advance on the effective date of each month.
Ready to grow DVS.
Paid media, CRM, Shopify engineering, and strategy. One integrated team, starting with the business audit.
Prepared by Van Tucker · [email protected]
Confidential · Collective Media Group © 2026