One Grey Day+ CMG
CMG operates as One Grey Day's end-to-end growth partner, running paid media, CRM, Shopify Website CRO + AI engineering, and strategy as one integrated system. One team. One roadmap.
Strategic Objectives
One partner. Nine workstreams.
One CMG team running paid media, CRM, Shopify engineering, AI, and CRO — all in one integrated program.
Paid Media Management
Full-funnel performance across Meta and paid media channels — campaign architecture, creative briefing, daily optimization, and weekly reporting tied to collection and seasonal cadence. Ad spend paid directly by One Grey Day.
CRM — Email & SMS
Klaviyo email + SMS lifecycle programs: welcome series, browse/cart abandon, post-purchase, replenishment, VIP, and win-back. Segmentation, A/B testing, and per-message attribution — built to compound LTV after every new arrival.
Shopify & AI Engineering
Shopify platform management, custom development, third-party app integrations, and AI Customer Intelligence — identity matching, predictive segmentation, and lifecycle orchestration under the hood.
Website CRO
Storefront optimization, collection and PDP improvements, checkout funnel work, and ongoing A/B testing — lifting revenue per visitor on every campaign and organic traffic source.
Strategy & Fractional Leadership
Quarterly roadmap reviews, channel strategy, launch planning, and a single operator accountable for the whole engagement. The strategic layer that ties paid, CRM, creators, and tech into one compounding system.
AI Customer Intelligence
Identity matching, customer segmentation, and lifecycle orchestration powered by CMG's AI layer — included in the engagement and sitting underneath every channel we run.
How the engagement runs
From kickoff to a compounding growth system.
Team Kick-Off & Audit
Week 1Re-align on scope, KPIs, the launch and collection calendar, and 90-day priorities. Full audit of Shopify, Klaviyo, ad accounts, and creator programs — confirm access, gaps, and the onboarding checklist.
CRM Architecture
Weeks 2–4Klaviyo email + SMS lifecycle architecture built and QA'd — welcome series, browse/cart abandon, post-purchase, VIP, and win-back flows. Cusrich.AI integrated for identity matching and segmentation.
CRO Sprint & Shopify Optimization
Weeks 2–5First CRO sprint — collection pages, PDPs, and checkout funnel. Shopify tech stack audited, cleaned up, and optimized for performance and conversion.
Paid Media Full Activation
Weeks 3–6Campaign architecture across paid media channels. Creative testing cycles, daily optimization, and weekly performance reads — scaled to the collection and new-arrival calendar.
Ongoing Optimization & Scale
Month 2+Weekly KPI meetings, monthly deep dives, and quarterly roadmap reviews. CRO, lifecycle, paid, and creator programs running on a compounding cadence — every channel feeding the next.
Real-Time Slack Support
A dedicated Slack channel with your CMG operator and execution team — live from day one.
Partnership Model
Aligned on revenue. Not billable hours.
A $7,500/month intro retainer. 3-month minimum term.
Monthly Retainer
$10,000
$7,500
/month
Multi-Brand Discount
3-month minimum, then month-to-month. Paid in advance on the effective date of each month. 30-day notice to wind down or expand after the minimum.
Everything included
Strategic leadership plus hands-on execution across CMG Media, Studio, and Digital.
Operate & Grow
Build & Compound
Not Included in Scope
The following are outside the retainer and not performed by CMG. Quotable as separate scoped projects on request.
Software Subscription Fees
Shopify, Klaviyo, TikTok Shop, and other SaaS subscriptions billed directly to One Grey Day.
Social Media Management
Day-to-day organic social posting, community management, DMs, and content calendar.
Branding Overhaul
Logo, identity systems, brand guidelines, or full rebrand work.
ERP Implementation
ERP / OMS / WMS selection, configuration, and rollout.
Custom 3PL Integration
Custom 3PL integrations beyond standard Shopify connectors.
Photo & Video Shoots
Production days, talent, locations, and post-production.
Product Development
Design, sourcing, manufacturing, and product release planning.
Mobile App
Native iOS/Android app design, build, or store submission.
Scope Clarification
CMG provides strategic leadership, eCommerce operation, advisory services, and operational guidance. Unless otherwise expressly agreed in writing, CMG does not act as an employee, officer, or manager of One Grey Day. Execution may be performed by One Grey Day's internal team and/or third-party vendors, with CMG providing oversight, coordination, and direction as appropriate.
One partnership. Brand, product, and performance in one system.
One Grey Day's opportunity is converting a highly visual, community-driven brand into a compounding commercial engine — with the right media mix, a CRM that earns the second purchase, and a TikTok Shop that turns content into conversion.
Start the partnership
3-month minimum, then month-to-month. 30-day notice to adjust scope after the minimum.
$10,000
$7,500/mo
3-month minimum
Secure checkout via Stripe · MSA & onboarding materials follow within 24 hours of checkout
Frequently Asked Questions
What exactly does CMG own in the engagement?
CMG owns strategic leadership, Shopify management and custom development, paid media management, Klaviyo email + SMS lifecycle, website CRO, and the AI Customer Intelligence layer. Execution is performed by CMG and/or coordinated with One Grey Day's internal team under CMG oversight.
When is the retainer billed?
The monthly retainer is paid in advance on the effective date of each month.
Are media spend and platform fees included?
No. Ad spend is paid directly by One Grey Day through its own ad accounts. Shopify, Klaviyo, and other SaaS subscriptions are also One Grey Day-paid. Suggested ad budget $10K–$25K/mo — we'll size it together in kickoff.
Is there a minimum commitment?
Yes — 3-month minimum. The first 60 days are the natural onboarding-and-build window (kick-off, CRM architecture, CRO sprint, paid media activation) and month 3 is where the compounding starts to show. After the minimum, the engagement continues month-to-month with 30 days' notice to wind down or adjust scope.
What's the launch special pricing?
The intro rate of $7,500/month reflects the Brand Accelerator launch special — $2,500 off the standard $10,000/month retainer. This rate holds for the duration of the engagement as long as the agreement is active with no lapse.
Does CMG replace One Grey Day's internal team?
No. CMG provides strategic leadership, eCommerce operation, and operational guidance. Unless expressly agreed in writing, CMG is not an employee, officer, or manager of One Grey Day. Execution can be a combination of CMG, One Grey Day's internal team, and approved third-party vendors.
What platforms does CMG work with?
Shopify is the core commerce platform. Paid media runs on Meta and other channels. Lifecycle is Klaviyo (email + SMS). Cusrich.AI sits underneath as the identity, segmentation, and orchestration layer.
Ready to grow One Grey Day.
Paid media, creators, TikTok Shop, CRM, Shopify engineering, CRO, and strategy — run by one integrated team aligned on your revenue.
Prepared by Van Tucker · [email protected]
Confidential · Collective Media Group © 2026