Stampd+ CMG
CMG operates as Stampd's end-to-end growth partner — running day-to-day Shopify operations, TikTok Shop, creator outreach and seeding, CRO, email + SMS lifecycle, and paid media as a measurable channel. One team. One roadmap.
Strategic Objectives
One partner. One platform. Nine workstreams.
CMG runs the full eCommerce operation, launches TikTok Shop, and builds the lifecycle layer in parallel — so brand, product, and performance compound in a single system.
eCommerce Store Management
Day-to-day Shopify operation: drop merchandising, product launches, site updates, customer support workflows, and revenue reporting.
Paid Media Management
Across Meta, TikTok, Google, and emerging channels — campaign architecture, creative briefing, daily optimization, and weekly reporting tied to drop cadence. Ad spend paid directly by Stampd.
TikTok Shop Launch
Store, catalog, and integrations for TikTok Shop as a new revenue lane — with channel-specific creative, fulfillment alignment, and live commerce playbooks.
Shopify CRO
Storefront optimization, PDP improvements, and checkout funnel work — lifting revenue per visitor on existing traffic.
CRM & Lifecycle
Attentive email + SMS lifecycle programs, drop-launch broadcasts, automated journeys, segmentation, and per-message attribution — built to compound LTV after every drop.
AI Customer Intelligence
Identity matching, customer segmentation, and lifecycle orchestration powered by CMG's AI layer — included in the engagement.
Creator & Collab Programs
Drop-aligned collab and creator activation across Instagram, TikTok, and YouTube — designed for cultural relevance, not just reach.
Unified Reporting & Attribution
One operating dashboard across Shopify, Attentive, TikTok Shop, and paid channels — drop-over-drop benchmarking and honest measurement.
Real-Time Slack Support
Direct Slack channel, weekly strategy calls, and a single operator leading the engagement with a full team behind them.
How the engagement runs
From kickoff to a compounding commerce platform.
Team Kick-Off
Week 1Re-align on scope, KPIs, the drop calendar, and decision points for the next 90 days. Confirm priorities, owners, and the cadence that frames the engagement.
Weekly KPI & Highlights Meeting
OngoingStanding weekly cadence on shared dashboards — drop-over-drop benchmarking, performance against targets, and the one or two things actually moving the needle that week.
CRO Optimization
OngoingStorefront, PDP, and checkout funnel sprints on a recurring cadence. Monthly hypotheses, weekly tests, decisive scaling of what wins — lifting revenue per visitor on existing traffic.
Creators Program Re-Launch
Weeks 2-6Refreshed creator and collab program tied to the drop calendar — partner shortlists, briefs, content cadence, and revenue attribution. Built to compound, not one-off seeding.
TikTok Shop Launch
Weeks 2-8Store, catalog, and integrations live as a new D2C lane. Channel-specific creative, live commerce playbooks, and fulfillment alignment — designed to scale alongside the drop calendar.
Meta Ads Growth
OngoingCampaign architecture, creative testing cycles, daily optimization, and weekly performance reads on Meta. Scale profitably against drop-aligned objectives.
Partnership Model
Aligned on revenue. Not billable hours.
A $5,000/month retainer plus a 10% performance share of Gross Sales after Ad Spend.
Monthly Retainer
$5,000
/month
Month-to-month. Paid in advance on the effective date of each month. 30-day notice to wind down or expand.
Performance Share
10%
of Gross Sales after Ad Spend
Reconciled by the 7th of each month as a true-up invoice, Net 7-day terms.
Performance Share Defined
Formula
10% × (Gross Sales − Returns − Discounts − Ad Spend)
Gross Sales
Top-line D2C revenue for the calendar month.
Includes Shopify and any other Stampd-owned D2C channels (TikTok Shop, etc.). Wholesale and retail are excluded.
Deductions
Subtracted from Gross Sales before the 10% applies:
- Returns & refunds — processed during the calendar month.
- Discounts & promotions — coupons, automatic discounts, and gift card redemptions.
- Ad spend — total paid by Stampd through its own Meta, TikTok, and Google ad accounts. Excludes SaaS subscriptions and creator payouts.
Worked Example
Reconciled by the 7th of the following month and invoiced as a true-up on Net 7-day terms. Aligns the team to profitable growth — not top-line revenue paid for by discounts or ad budget.
Everything included
A combined store-management and growth-acceleration program — strategic leadership plus hands-on execution.
Operate & Grow
Build & Compound
Not Included in Scope
The following are outside the retainer and not performed by CMG. They can be quoted as separate scoped projects if Stampd wants CMG to lead or co-execute.
Software Subscription Fees
Shopify, Attentive, TikTok Shop, and any other SaaS subscriptions are billed by the vendor to Stampd.
Social Media Management
Day-to-day organic social posting, community management, DMs, and content calendar.
Branding Overhaul
Logo, identity systems, brand guidelines, or full rebrand work.
ERP Implementation
ERP / OMS / WMS selection, configuration, and rollout.
Custom 3PL Integration
Custom integrations between Shopify and a 3PL beyond standard connectors.
Photo & Video Shoots
Production days, talent, locations, and post-production.
Product Development
Design, sourcing, manufacturing, and product release planning.
Mobile App
Native iOS/Android app design, build, or store submission.
Scope Clarification
CMG provides strategic leadership, eCommerce operation, advisory services, and operational guidance. Unless otherwise expressly agreed in writing, CMG does not act as an employee, officer, or manager of Stampd. Execution may be performed by Stampd's internal team and/or third-party vendors, with CMG providing oversight, coordination, and direction as appropriate.
One partnership. Brand, product, and performance in one system.
Stampd's next era is about merging cultural authority with operational discipline — converting a decade-plus of brand equity into a compounding commercial system. CMG is built to run it.
Start the partnership
Month-to-month engagement. No fixed term. 30-day notice to adjust scope.
$5,000/mo
+ 10% of Gross Sales after Ad Spend
Month-to-month · Retainer paid in advance · Performance true-up by the 7th
Secure checkout via Stripe · MSA & onboarding materials follow within 24 hours of checkout
Frequently Asked Questions
What exactly does CMG own in the engagement?
CMG owns strategic leadership, day-to-day Shopify management, the TikTok Shop launch, paid media across Meta / TikTok / Google, Attentive email + SMS lifecycle, CRO, the AI Customer Intelligence layer, and creator/collab program management. Execution is performed by CMG and/or coordinated with Stampd's internal team and approved vendors under CMG oversight.
How is the 10% performance share calculated?
10% × (Gross Sales − Returns − Discounts − Ad Spend) for the calendar month. Gross Sales = Shopify and any other Stampd-owned D2C eCommerce channels (TikTok Shop, etc.). Deductions = returns and refunds, discounts and promotions (coupons, automatic discounts, gift card redemptions), and the media budget Stampd paid through its own Meta, TikTok, and Google ad accounts for the same period. The 10% applies to whatever's left after those subtractions.
When is the retainer billed and when is the performance share invoiced?
The $5,000 monthly retainer is paid in advance on the effective date of each month. The 10% performance share is reconciled by the 7th of each month for the prior month and invoiced as a true-up on Net 7-day terms.
Are media spend and platform fees included?
No. Ad spend across Meta, Google, TikTok, and other channels is paid directly by Stampd through its own ad accounts. Shopify, Attentive, and other SaaS subscriptions are also Stampd-paid. Suggested ad spend $5K–$15K/mo to give campaigns enough signal to optimize.
Is there a minimum commitment?
No fixed term. The engagement is month-to-month with a 30-day notice to wind down or expand scope. Either side can adjust at any time. The first 60 days serve as the natural onboarding-and-build window, after which both teams review traction and decide what comes next.
Does CMG replace Stampd's internal team?
No. CMG provides strategic leadership, eCommerce operation, and operational guidance. Unless expressly agreed in writing, CMG is not an employee, officer, or manager of Stampd. Execution can be a combination of CMG, Stampd's internal team, and approved third-party vendors.
How do we communicate and stay aligned?
Weekly strategy calls plus a dedicated Slack channel for real-time support. You'll have a single operator (Bryant Knight) leading the engagement with a full team behind them. Monthly written deep dives and quarterly roadmap reviews keep the strategic layer honest.
What platforms does CMG work with?
Shopify is the core commerce platform. TikTok Shop launches as a new D2C lane. Paid media runs on Meta, TikTok, and Google. Lifecycle is Attentive (email + SMS). Cusrich.AI sits underneath as the identity, segmentation, and orchestration layer. Creator programs run across Instagram, TikTok, and YouTube.
Aligned on Profitable Growth
The 10% performance share applies after ad spend — so CMG only wins when Stampd grows profitably. The retainer funds the team; the share is upside on what compounds.
Ready to launch the engine.
A focused engagement, a familiar partner, and a brand engine built to compound. Let's get the kickoff on the calendar.
Start the partnership — $5,000/mo + 10%Delivered by Bryant Knight · [email protected]
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