Sushi Club × CMG
Sushi ClubMembership Platform
A complete digital community platform transforming Sushi Club into a global lifestyle membership ecosystem — community hub, loyalty, VIP tiers, exclusive drops, and creator seeding in one integrated build.
The Platform
Six systems. One membership.
Over a focused 3-month build and launch window, CMG designs, builds, and activates the technology, loyalty, creator, and marketing systems required to drive recurring revenue, deepen customer relationships, and unlock scalable community growth.
Community Hub & Membership UX
Central digital hub where members access exclusives, manage their profile, and connect globally. Designed for the Sushi Club aesthetic — premium, minimal, intentional.
Loyalty Program & VIP Tiers
Tiered rewards system with points, perks, early access, and VIP experiences. Membership, VIP, and Creators — each tier unlocking a deeper layer of the brand.
Shopify Plus & Commerce Stack
Shopify Plus integrated with loyalty, CRM, analytics, and automation — a scalable foundation for member-only drops, tier-locked products, and early access commerce.
Creator Seeding Program
AI-powered creator discovery scanning the existing customer base for influencers and advocates. Up to 200 VIP/Creator seedings at launch, then 25/month ongoing. Physical invite letters included.
Email & SMS Automations
Klaviyo lifecycle flows for member onboarding, engagement, retention, and reactivation. Welcome series, drop notifications, VIP access alerts, and anniversary campaigns.
AI-Powered Intelligence
AI customer intelligence layer underneath every channel — creator identification, member segmentation, predictive engagement scoring, and automated personalization at scale.
Tier Structure
Three-tier membership concept
Public membership, invite-only VIP, and Creators — each unlocking a deeper layer of the Sushi Club experience.
| Membership | VIP | Creators | |
|---|---|---|---|
| Access | Annual fee (TBD) | Invite Only | Invite Only |
| Displayed to Public | Yes — sushiclub.com | No — private link | No — private link |
| Early Product Release | ✓ | ✓ | ✓ |
| Welcome Box | ✓ | ✓ | ✓ |
| Free Shipping | ✓ | ✓ | ✓ |
| Member Events | Limited | Invite Only | Invite Only |
| Annual Gift Box | ✓ | ✓ | ✓ |
| Discount | 10% | 20% | 20% |
| Digital Gift Card | $50 (TBD) | TBD | TBD |
| Partner Benefits / Perks | ✓ | ✓ | ✓ |
| IG Close Friends | ✓ | ✓ | ✓ |
| Digital Community (App) | Phase 4 | Phase 4 | Phase 4 |
Deliverables
Everything included
Outside of scope: postcards, postage, welcome box production, product design, printing, and payment gateway processing fees.
Project Scope
Roadmap
A continued managed platform for community program management and execution.
Phase 1 — Build
Days 1–45Finalize membership vision and tiers, design community hub UX, implement Shopify Plus stack, build loyalty and VIP architecture, develop member shop and drop flows, set up analytics and tracking.
Phase 2 — Launch
Days 46–60Soft launch community hub, activate VIP flows, launch creator portal, send first creator invites (up to 200 VIP/Creator seedings), enable email and SMS automations, QA and live fixes.
Phase 3 — Growth
Days 61–90Creator seeding wave 2, welcome box fulfillment, community campaigns, referral activation, drop-based momentum, CRO iterations, monthly performance reviews.
Phase 4 — Mobile App
Day 90+Native mobile app development, push notifications, in-app membership management, mobile-first community experience, and seamless commerce integration.
Real-Time Slack Support
A dedicated Slack channel with your CMG operator and execution team — live from day one.
Strategic Value
Strategic benefits
The Sushi Club digital community transforms location-based drops into a global lifestyle membership, creating recurring revenue and a defensible brand moat.
Recurring Revenue
Memberships create predictable annual revenue independent of product drops.
Increased LTV
Cross-location loyalty incentivizes portfolio-wide purchasing and repeat engagement.
Partnership Revenue
New income streams beyond product sales through sponsorship and collaboration.
Unified Customer Data
Single view across all location purchases enables personalized marketing.
Community Moat
Membership + events + exclusives make Sushi Club irreplaceable, not just another brand.
Content Flywheel
Events generate content, content drives membership, membership funds events.
Investment
Platform Investment
Same platform, same build, same team. Two ways to structure the investment.
Monthly Platform Fee
$2,500
/month
Fixed rate · 12-month minimum · then month-to-month
One-Time Setup Fee
$5,000
Split across Month 1 & Month 4
Covers: platform build, membership UX, loyalty architecture, Shopify Plus integration, creator launch system, email/SMS build-out, and launch execution.
Due at Checkout
$5,000
Month 1 retainer + setup deposit
Month 4 Setup Balance
$2,500
Invoiced at Day 90
Year 1 Total
$35,000
$5,000 setup + $2,500/mo × 12
Outside of scope: postcards, postage, welcome box production, product design, printing, and processing fees.
Let's Build.
We're excited to partner with Sushi Club on building a world-class membership community — from the platform to the first creator seeding wave to a compounding growth system.
Prepared by Bryant Knight · [email protected]
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