Go Happy Shop+ CMG
Collective Media Group is an AI-Native, end-to-end growth partner — built to launch and scale Go Happy Shop into a high-performance, data-driven commerce engine. Strategy, AI engineering, performance media, creative, digital experience, and retention — run by one integrated team.
Proof of Concept
Working preview of the storefront
A live POC of the AI-first commerce platform — storefront only, order-intake model, hemp-DTC compliant. Click around to see catalog, PDP, age gate, and the order-without-online-payment flow.
The interactive preview is best viewed on desktop.
Open POC storefrontSome browsers may block the embed. Open in a new tab if the panel is blank:
jovial-horse-73bcd0.netlify.appSituation Appraisal
Launching DTC hemp is a different game. The playbook has to fit.
Launching DTC in a regulated category — payments, ID-at-delivery, and compliance need to be locked in before the first sale
Shopify's acceptable use policy bans cannabis products over 0.3% THC — flower, vapes, edibles, and Delta-8/9/10/THCA all fall outside. The same constraint applies to mainstream SMS platforms (Attentive, Klaviyo SMS)
Hemp ad restrictions across Meta, Google, and TikTok mean the launch can't lean on traditional paid media alone — lifecycle and creators have to carry weight
Education-heavy category — content and lifecycle have to drive conviction, not just convert clicks; the second order is where the business is built
Trust signals (lab tests, COAs, transparent dosing) are usually buried — they need to be the storefront, not the footer
Why not Shopify
Shopify's acceptable use policy bans marijuana and any cannabis product containing more than 0.3% THC — flower, pre-rolls, vapes, edibles, and the hemp-derived intoxicants (Delta-8/9/10, THCA, etc.) all fall outside what they'll let you transact. The same constraint applies to most mainstream SMS platforms (Attentive, Klaviyo SMS).
The answer: a self-hosted commerce build that takes orders only — ID verified and payment collected at delivery — paired with Blackleaf for messaging.
Strategic Objectives
One partner. Eleven workstreams.
CMG Digital builds the foundation. CMG Media runs the paid play. CMG Studio compounds the customer through CRM, creators, and content.
AI-First Commerce Platform
Self-hosted order-intake build with custom admin for catalog, orders, and customers. ID verified and payment collected at delivery — bypasses Shopify ToU and online-payment constraints around delta-9 THC.
Compliance & Trust Architecture
COA pages, lab certifications, dosing transparency, age gating, and trust signals built into the storefront — so the catalog earns conviction, not just clicks.
eCommerce Store Management
Day-to-day platform operation: launch merchandising, product updates, customer support workflows, and revenue reporting against the drop and education calendar.
Paid Media Management
Across the channels that allow hemp — campaign architecture, creative briefing, daily optimization, and weekly reporting tied to the launch and education cadence. Ad spend paid directly by Go Happy Shop.
CRO & Storefront Optimization
Storefront optimization, PDP improvements, education-page redesign, and checkout funnel work — lifting revenue per visitor on hard-won, compliant traffic.
CRM & Lifecycle (Blackleaf)
Email + SMS lifecycle programs via Blackleaf, education-driven journeys, post-purchase + win-back, segmentation, and per-message attribution — built to compound LTV in a category where the second order matters.
AI Customer Intelligence
Identity matching, customer segmentation, and lifecycle orchestration powered by CMG's AI layer. Platform fee included in every Growth Engine plan — also available à la carte from $100/month.
Creator Seeding
Outreach, seeding, and program management across compliant surfaces — wellness creators, hemp-literate voices, and trusted communities that move educated buyers.
Education Content Engine
Education is the lifeblood of a hemp brand. Content architecture, blog/landing page system, and a publishing cadence that earns conviction and drives organic acquisition.
Unified Reporting & Attribution
One operating dashboard across commerce, lifecycle, paid, and creator/affiliate — drop-and-education cadence benchmarking and honest measurement.
Real-Time Slack Support
Direct Slack channel, weekly KPI meetings, and a single operator leading the engagement with the full team across CMG Digital, Media, and Studio behind them.
Lifecycle Stack
Blackleaf — hemp-friendly email + SMS
A live preview of the Blackleaf campaigns surface CMG will configure for Go Happy Shop's lifecycle programs. Preview only — not an active environment.
The interactive preview is best viewed on desktop.
Open Blackleaf previewSome browsers may block the embed. If the panel is blank, open the demo directly:
blackleaf.io/platform/campaignsHow we will build Go Happy Shop
Live in 4–6 weeks. Followed by ongoing optimization and scale.
Proof of Concept Build & Requirements Audit
Week 1Stand up a working POC of the commerce platform alongside a structured requirements audit — brand, catalog, lab/COA, ID-at-delivery and payment partner shortlist, ad accounts. Align on KPIs and the 6-week launch plan.
Commerce Platform & Trust Layer
Weeks 1-3Self-hosted, AI-first commerce platform with custom admin. Compliance + trust architecture (COAs, lab certs, dosing transparency, age gating) baked in. Order intake only — payment + ID at delivery.
CRM, Lifecycle & AI Intelligence
Weeks 2-4Blackleaf email + SMS lifecycle architecture (welcome, education, abandon, post-purchase, win-back) shipped. Cusrich.AI integrated under the hood.
Compliant Paid Media + Creator Activation
Weeks 3-5Paid media live across compliant channels with creative testing cycles. Creator outreach and seeding program active across wellness and hemp-literate communities.
Launch
Weeks 4-6Brand live and selling. CRO, lifecycle, and paid scaling on a recurring cadence. Weekly KPI meetings, monthly deep dives — compounding from week one.
Proof of Concept · Admin
The custom admin Go Happy Shop will operate in
A live POC of the AI-first admin panel — catalog, orders, customers, lab certificates, and the AI Co-Pilot workspace. This is what daily operations look like after launch.
The interactive preview is best viewed on desktop.
Open POC adminSome browsers may block the embed. Open in a new tab if the panel is blank:
jovial-horse-73bcd0.netlify.app/#/adminPartnership Model
Build the Commerce Platform.
A one-time platform build, followed by three levels of ongoing growth + scale.
Phase 1 · CMG Digital
Digital Commerce Platform Build Out
Self-hosted, AI-first commerce platform with custom admin. Order intake only — ID verified and payment collected at delivery. Compliance + trust architecture baked in.
+ AI Co-Pilot Support
$150/month after launch.
Unlimited content updates and product updates — copy edits, banners, new SKUs, COA refreshes, lab cert swaps, image replacements, basic configuration. Does not include custom new features (those are scoped separately).
Hosting and platform infrastructure costs are paid directly by Go Happy Shop.
Growth + Scale
Growth Engine.
Every level: monthly minimum covers the team. The 10% performance share kicks in on attributed gross sales past the minimum. Cusrich.AI platform fee included — or available à la carte from $100/month outside a Growth Engine plan.
Level 1
Ads Only
$2,500
/month min
+ 10% of gross sales from ad revenue
Applies past the monthly minimum.
Paid media management across compliant channels — Meta, TikTok, Google, programmatic, native. Campaign architecture, creative briefing, daily optimization, weekly reporting.
Get StartedLevel 2
Ads + CRM / Lifecycle
$5,000
/month min
+ 10% of gross sales from ad revenue + CRM revenue
Applies past the monthly minimum.
Level 1 + Blackleaf email + SMS lifecycle, Cusrich.AI orchestration, segmentation, and per-message attribution.
Get StartedLevel 3
Ads + CRM + Creators
$6,500
/month min
+ 10% of gross sales from ad + CRM + creators revenues
Applies past the monthly minimum.
Level 2 + creator outreach, seeding, and the education content engine.
Get StartedAI + Digital Growth Partner.
Levels 1–3 plus content, strategy, AI Ops, and ongoing advisory — aligned on total eCom revenue, not just paid channels.
Complete Partnership · Build + Growth + AI Ops
AI + Digital Growth Partner
The complete partnership. Includes the Digital Commerce Platform build, all Phase 2 services (paid media, CRM lifecycle, creator seeding), plus content production (reels, videos, photo direction), strategy, AI Ops, and ongoing advisory. Aligned on total eCom revenue.
+ 10% of gross eCom sales
The 10% applies to gross eCom sales past the monthly minimum — so the minimum covers the team while ads ramp, and the upside kicks in once the platform clears that threshold.
Performance Share Defined
Tap a level to update the formula and worked example.
Formula · Level 1
$2,500/mo minimum · 10% × Gross Sales from Ad Revenue past the minimum
Monthly Minimum
$2,500/mo for Level 1.
Covers the team running the program even when attributed revenue is still ramping. Reconciled monthly.
Gross Sales from Ad Revenue
10% applied to this base.
D2C revenue tracked back to paid campaigns CMG manages — Meta, TikTok, Google, programmatic, and native — reconciled via the Cusrich.AI attribution layer.
Worked Example · Level 1
Below ramp: if attributed sales were $20,000, 10% = $2,000 — the $2,500 Level 1 minimum applies instead, so the fee is $2,500.
Everything included
Strategic leadership plus hands-on execution across CMG Digital, Media, and Studio — based on your active phase.
Operate & Grow
Build & Compound
Not Included in Scope
The following are outside the engagement and not performed by CMG. Quotable as separate scoped projects on request.
Hosting & Software Fees
Commerce platform hosting and infrastructure, Blackleaf, and any other SaaS billed directly to Go Happy Shop.
Social Media Management
Day-to-day organic social posting, community management, DMs, and content calendar.
Branding Overhaul
Logo, identity systems, brand guidelines, or full rebrand work.
ERP Implementation
ERP / OMS / WMS selection, configuration, and rollout.
Custom 3PL Integration
Custom 3PL integrations beyond the standard connectors built in Phase 1.
Photo & Video Shoots
Production days, talent, locations, and post-production.
Product Development
Design, sourcing, manufacturing, and product release planning.
Mobile App
Native iOS/Android app design, build, or store submission.
Lab Testing & COA Generation
Third-party lab fees, certifications, and physical testing for new products.
One partnership. Three CMG units. Built for hemp DTC.
Launching a hemp brand isn't the same as launching a fashion brand. The playbook respects the category — trust signals, ID-at-delivery, lifecycle, education, and a media mix that doesn't depend on a single platform's mood.
Frequently Asked Questions
Why not Shopify?
Shopify's acceptable use policy bans marijuana and any cannabis product containing more than 0.3% THC — flower, pre-rolls, vapes, edibles, and the hemp-derived intoxicants (Delta-8/9/10, THCA, etc.) all fall outside what they'll let you transact. The same constraint applies to most mainstream SMS platforms (Attentive, Klaviyo SMS). The answer: a self-hosted commerce build that takes orders only — ID verified and payment collected at delivery — paired with Blackleaf for messaging.
How does Phase 1 work?
Phase 1 is the Digital Commerce Platform Build Out — $8,500 one-time fee. Self-hosted, AI-first commerce platform with custom admin. Order intake only; ID verified and payment collected at delivery. Compliance + trust architecture (COAs, lab certs, dosing transparency, age gating) baked in. The build ships in 4–6 weeks. Cusrich.AI is added in Phase 2.
How is Phase 2 priced?
Phase 2 is the greater of the level's monthly minimum or 10% of gross sales attributed to paid ad revenue. Level 1 (Ads Only) is $2,500/mo minimum, Level 2 (Ads + CRM/Lifecycle) is $5,000/mo, Level 3 (Ads + CRM + Creators) is $7,500/mo. Reconciled monthly via Cusrich.AI attribution. 3-month minimum, then month-to-month with 30-day notice.
What's the ad-revenue performance share, exactly?
10% of D2C revenue tracked back to paid campaigns CMG manages — Meta, TikTok, Google, programmatic, and native. Reconciled monthly via the Cusrich.AI attribution layer. If 10% × ad-attributed revenue is less than the level's monthly minimum, the minimum applies; if greater, the 10% applies.
Are media spend and platform fees included?
No. Ad spend is paid directly by Go Happy Shop through its own ad accounts. Software (commerce hosting, Blackleaf, etc.) is also Go Happy Shop-paid. Suggested ad budget grows with the program — we'll size it together in discovery.
Is there a minimum commitment?
Phase 1 is a one-time engagement. Phase 2 has a three (3) month minimum so the team can audit, onboard, ship lifecycle, and stand up paid + creator programs without interruption. After the minimum, Phase 2 continues month-to-month with 30 days' notice to wind down or move between levels.
Does CMG replace Go Happy Shop's internal team?
No. CMG provides strategic leadership, eCommerce operation, and operational guidance across CMG Digital, Media, and Studio. Unless expressly agreed in writing, CMG is not an employee, officer, or manager of Go Happy Shop. Execution can be a combination of CMG, internal team, and approved third-party vendors.
Ready to launch the brand.
A focused engagement, three CMG units, and a launch playbook built for the regulated reality of hemp DTC.
Prepared by Van Tucker · [email protected]
Confidential · Collective Media Group © 2026