Klean Kanteen+ CMG
Build the Wholesale outreach machine. Apollo sequences, CRM flows, and automation built in 60 days and handed off clean.
Engagement Overview
CRM + Sales Outreach Automation
This is a fixed-scope build. CMG sets up Apollo end to end: account configuration, ICP-targeted prospect lists, multi-touch outreach sequences, CRM integration, and trigger-based automation workflows. Two options: a 60-day foundation build, or a 90-day scaled build with three personas, three warmed domains, and full CRM setup. Either way, everything is documented and handed off with a live walkthrough. No ongoing dependency on CMG after delivery.
Deliverables
What Gets Built
Apollo Account Setup
Phase 1Full Apollo configuration: sender accounts, domain warm-up, deliverability settings, workspace structure, and team access. Built for scale from day one.
ICP Definition and List Building
Phase 1Ideal Customer Profile defined with Klean Kanteen's team. Targeted prospect lists built in Apollo using firmographic filters, technographic signals, and contact-level criteria. Lists validated and segmented by priority tier.
Outreach Sequences
Phase 1–2Multi-touch email sequences built and QA'd: prospecting, follow-up, and re-engagement. Copy written, subject lines tested, send timing optimized. Sequences built to run without daily management.
CRM Integration and Flows
Phase 2Apollo connected to the CRM. Pipeline stages mapped, deal workflows configured, and contact sync validated. Leads flow from sequence reply to CRM opportunity without manual entry.
Automation Workflows
Phase 2Trigger-based automation: task assignments, follow-up logic, stage transitions, and handoff rules. The system runs the process so the sales team focuses on conversations, not admin.
Reporting and Handoff
HandoffPerformance dashboards, sequence analytics, and a written playbook for the Klean Kanteen team. Live handoff session walking through every flow, trigger, and setting. No dependency on CMG after delivery.
Timeline
Program Timeline
Kick-Off and Apollo Setup
Account configuration, domain warm-up, sender setup, and ICP definition session with the Klean Kanteen team. Access confirmed and build order locked.
List Building and Sequence Build
Prospect lists built and segmented in Apollo. Outreach sequences written, QA'd, and scheduled. CRM integration mapped and connected.
Sequences Live and Automation
Sequences activated. Automation workflows built and tested. CRM flows running. Performance monitored and optimized through Month 2.
Handoff and Documentation
Reporting dashboards finalized. Written playbook delivered. Internal team training and live handoff session: every flow, trigger, and setting walked through with the team. Option 1 closes here.
Scale Phase
Personas 2 and 3 sequenced and live. Domains 2 and 3 warmed and sending. Full CRM setup completed: pipelines, properties, views, and reporting. Extended optimization on all sequences. Handoff at Day 90.
Investment
Pricing and Payment
Option 1
Outreach Foundation + Internal Team Training
$3,000
total
60-day program · 2 payments of $1,500
Option 2
Outreach at Scale
$6,000
total
90-day program · 2 payments of $3,000
Fixed scope, no retainer. Payment 1 at checkout, payment 2 auto-billed at Day 30. Secure checkout via Stripe · MSA follows within 24 hours
Fixed scope. Fully documented. No ongoing dependency.
At handoff, Klean Kanteen owns the full system: sequences, CRM flows, automation, and playbooks. Built to run without CMG after delivery.
Ready to build the system.
Apollo sequences, CRM flows, and outreach automation. Two options, from $3,000. Handed off clean.
Prepared by Van Tucker · [email protected]
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