MVP & Growth Marketing
Rentbid+ CMG
Build the MVP, ship the marketing site, stand up the sales funnel, and capture the customer story — in 90 days. Then keep compounding through monthly product, product marketing, and content support during the pilot and beyond.
Proof of Concept
Click through the working user interface.
A live, interactive preview of both sides of the Rentbid product — landlord and tenant. This is the kind of artifact week 1 delivers: real flows, real Rentbid Score logic, ready to align on before we cut production code.
strong-dieffenbachia-8c8fff.netlify.app/landlord/index.html
Landlord Dashboard
Property management, applicant ranking by Rentbid Score, pending offers, and real-time market pricing.
strong-dieffenbachia-8c8fff.netlify.app/tenant/index.html
Tenant Dashboard
Browse, save, and apply to listings. Track applications and watch your Rentbid Score build.
Each preview opens in a new tab · built and shipped by CMG
What We Will Build Together
Build the product. Tell the story. Show the proof.
Rentbid needs product, marketing, and proof, all moving in lockstep. The program is built so all of it ships from one accountable partner, on one cadence — combining speed and quality.
90-Day MVP Sprint
Ship the Rentbid MVP — landlord dashboard, tenant dashboard, Rentbid Score, listings, and applications — in a focused 90-day build cycle aligned to the pilot launch.
Marketing Website
A modern marketing site (up to 6 pages) that tells the Rentbid story — the operating system for rental transactions. Built for landlords first, with renter-side credibility woven in.
Product Marketing
Positioning, messaging, launch kits, and category-defining narrative work. Make Rentbid the obvious default in every conversation with a landlord group.
Sales Funnel
Landing pages, demo flow, CRM, sequences, and conversion analytics — everything needed to turn anchor supply conversations into signed pilots.
Case Study Content
During the pilot, we capture the proof — interviews, metrics, hero stories — and turn them into the case study that opens the next 10 landlord conversations.
Ongoing Monthly Support
After the 90-day build, the engagement continues monthly — product enhancements, marketing iteration, and content production compounding alongside the network.
Why CMG for Rentbid
AI technology + growth operators instincts. Founder pace.
Rentbid is building the infrastructure layer for a $2T+ market. That deserves a partner that ships product, runs brand, and produces proof — not a sequence of vendors.
CMG is an AI-Native, end-to-end growth partner for ambitious businesses — from emerging brands to established operators. Strategy, AI engineering, performance media, creative, digital experience, and retention, run by one integrated team.
Our operating stack is composable. We orchestrate the platforms our clients run on — commerce, lifecycle, paid media, and frontier AI — and sit a proprietary layer of agents and models above them that automates the work, captures every learning, and compounds leverage across the engagement.
One group, three specialist teams. Each CMG division owns a discipline end-to-end. Clients engage one or many — they share tooling, data, and standards under a single operating system.
Right now we're running 36+ custom AI agents across our clients' CRM, creative, reporting, support, and lifecycle stacks. Limitless capacity, 10M+ customers reached, deep integrations with Shopify, Klaviyo, Postscript, Meta, Google, TikTok Shop, OpenAI, and Anthropic.
The 90-day plan — then compounding.
Four phases. One integrated team. Pilot-ready by day 90.
Scope & Interactive POC
Week 1Kickoff with Tanner and the Rentbid team. We lock product requirements, success criteria, and the pilot definition — then ship an interactive POC (clickable prototype with real flows and Rentbid Score logic) by end of week 1 to align on what we're actually building before any production code runs.
POC Build to Production MVP
Weeks 2–7Six-week production build: landlord dashboard, tenant dashboard, Rentbid Score engine, listings, applications, and the marketing site. Weekly demos against the POC. Sales materials and product marketing (Option 2+) drafted in parallel so launch assets are ready when the MVP is.
Beta, Launch & Pilot
Weeks 8–13Beta with the anchor supply partner, hardening, then full MVP launch with marketing site live. Sales funnel turns on. Case study capture begins (Option 3 — location shoot scheduled during pilot). Pilot starts producing the data the pricing engine and Rentbid Score need.
Compound
Month 4+Monthly cadence: product enhancements driven by pilot signal, marketing iteration as the funnel matures, case study and content rolling. Engagement continues until cancelled with 30-day notice.
Investment
Three options to fit your vision.
Pick the tier that matches where Rentbid needs the most acceleration in the next 90 days. 3-month minimum on any tier. Continues until cancelled with 30 days' notice.
Build + Growth
Everything in Option 1, plus the sales engine.
Built for: Founders ready to actively sell into multi-property landlord groups during pilot.
3-month minimum · auto-renews monthly · 30-day notice to cancel
Delivery Team
Each option unlocks the next layer of the team.
Rentbid is delivered by a dedicated, self-contained CMG team. Higher tiers activate more seats — production, media, content — without spinning up new vendors.
Rentbid Delivery Team
Self-contained delivery team · tier-gated seats
CMG Engineering
AI Developer
CMG Engineering
AI Developer
CMG Digital
AI-Native Designer
CMG Studio
Project Manager
CMG Media
Performance Media Buyer
CMG Media
Growth Marketer
CMG Studio
Content Creator
CMG Studio
Growth Content Video Editor
Built For
Not Included
Aligned on the 90-day finish line
The 3-month minimum exists for one reason — that's the MVP window. By day 90, Rentbid is in pilot with real product, real marketing, and (in Option 3) real proof. After that, the engagement continues until either side gives 30 days' notice. No auto-stop, no renewal cliff.
Frequently Asked Questions
What is Collective Media Group?
CMG is an AI-Native, end-to-end growth partner for ambitious businesses — strategy, AI engineering, performance media, creative, digital experience, and retention run by one integrated team across three divisions (CMG Digital, CMG Media, CMG Studio). For Rentbid, the MVP, marketing site, sales funnel, product marketing, and case study content all ship from a single accountable pod — not five vendors.
Why a 90-day MVP window?
Ninety days forces real scope discipline and gets Rentbid to a pilot with the anchor supply partner before market context shifts. Week 1 is dedicated to scoping and shipping an interactive POC so we're aligned before any production code runs. Weeks 2–7 are the production build. Weeks 8–13 are beta, launch, and pilot. After that, the monthly cadence keeps compounding.
What does the Week 1 interactive POC actually include?
By end of week 1 you get a clickable prototype with the core Rentbid flows — landlord dashboard, tenant dashboard, the Rentbid Score surface, listings, and applications. It uses real data shapes and the Rentbid Score logic so it's a real product alignment artifact, not a wireframe deck. The POC is what we build against for the next six weeks.
How is this priced — is it a one-time build or a retainer?
It's a monthly engagement. You pick the tier ($8,500, $10,500, or $15,000/month) and that rate runs continuously — through the 90-day MVP build and into the ongoing monthly product, marketing, and content support that follows. 3-month minimum, then continues until cancelled with 30 days' notice.
What's the difference between Option 1, 2, and 3?
Option 1 is the MVP and marketing site — the smallest scope that gets Rentbid live and credible. Option 2 layers on the sales engine — sales materials, product marketing, and a full funnel — so the team can actively sell into landlord groups during pilot. Option 3 adds quarterly location shoots (one every 3 months) and ongoing customer case study content — the proof assets that open the next 10 conversations.
Can we upgrade tiers later?
Yes — the most common pattern is starting in Option 1 or Option 2 during build, then moving to Option 3 once the pilot has enough signal to make a case study worth filming. Tier changes are handled with 30 days' notice and rebill on the next cycle.
Who's on the CMG team for Rentbid?
Rentbid is delivered by a dedicated CMG pod spanning our three divisions — CMG Digital (product, platform, experience), CMG Media (performance, growth, funnel), and CMG Studio (creative, content, creators). Higher tiers activate more seats on the pod. You get one accountable partner with the right specialists pulled in, not a generic agency POC.
How does the 3-month minimum work?
The first three months are committed — that's the 90-day MVP window. After month 3, the engagement continues automatically at the same rate, month-to-month. Cancel with 30 days' written notice anytime after the minimum.
When am I billed?
The tier monthly fee is charged on the day you check out, then auto-charged on the same calendar day every month thereafter. After the 3-month minimum, the subscription continues until cancelled with 30 days' notice.
Ship Rentbid in 90 days.
MVP, marketing site, sales funnel, and (Option 3) the case study that opens the next 10 landlord conversations. Then monthly support that compounds with the network.
Delivered by Bryant Knight · [email protected]
Confidential · Collective Media Group © 2026